Users will soon have a updated setting that enables them to cut down on the amount of AI-created media appearing in their timelines. This initiative comes as the company announced that it now features more than 1 billion content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread launch. This development comes amid a increase in AI-generated material, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising channels on another major platform exclusively feature clips produced artificially. A significant portion of this material is considered low-quality AI content, a term for inferior, mass-produced content that is frequently illogical or surreal.
Based on user feedback that many people enjoy content made with AI tools, ranging from digital art to informative clips, and we intend to offer the community the power to increase or decrease of that, based on their own choices,” said a spokesperson.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its network tagged as AI-generated. Overall, more than 100 m pieces of content are submitted to the service every day, making AI content a minor portion of its total content library.
User Control Features
Members will be capable of reduce or increase the amount of artificial media they watch by opening the content preference feature in the application and selecting “AI-generated content”. Other topics that can already be controlled under the setting include news, clothing, beauty, and movement.
Platform Guidelines
The platform’s rules mandate content makers to label lifelike AI-generated content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Furthermore, the platform will from now on add an AI-generated tag to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing artificial media. This measure is intended to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is also introducing a two million dollar educational fund for experts and institutions to create informative material about ethical AI use. This program will support non-profit groups focused on educating coding and technology.
Platform Protection
The video-sharing app has supported its safety measures, amid controversy over intentions to lay off hundreds of safety staff in the UK. The company is expected to cut 439 jobs in its user protection department in its British office, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official stated that people-led review would still have a role, but automated tools can safeguard staff by removing the most harmful content ahead of it has to be seen by staff. The platform announced a 76% decrease in shocking and graphic content handled by safety staff over the past year due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is why a significant AI assistance is really helping us operate efficiently.”
